Hotel • Reports
Hotel reports and KPIs: what to measure and why it matters
A hotel that doesn't measure cannot improve. Hotel KPIs (Key Performance Indicators) tell you whether your hotel is growing, stagnating or losing ground to competitors. With 5 weekly reports, you have all the data for rate, marketing and operational decisions.
Essential KPIs for any hotel
Core hotel KPIs and their meaning
| KPI | What it measures | Indicative benchmark |
|---|---|---|
| Occupancy (%) | Rooms sold / available | 60-75% annual average |
| ADR (RON/night) | Average rate per room sold | Depends on category and market |
| RevPAR (RON/night) | Revenue per available room | ADR × Occupancy |
| GOPPAR | Gross operating profit per available room | Total profitability indicator |
Recommended weekly reports
- Occupancy report by room type: which categories sell well and which stayed empty.
- Booking source report: Booking.com vs. direct vs. Expedia — where you pay the most commission.
- Revenue per period report: comparison with the same period last year.
- Forecast report: how many bookings you already have for upcoming weeks vs. a year ago.
- Daily pickup report: how many bookings you received yesterday vs. the 7-day average.
How 4Hotel helps
4Hotel calculates occupancy, room nights sold, revenue, ADR, RevPAR and revenue by booking source and room type for any chosen period, plus today's arrivals, departures and in-house guests. Forecast reports and year-over-year comparisons are not calculated by 4Hotel — you can build them by comparing periods manually.